International Business Problems – 3 Business Practices You Should Change in...
a) When outsourcing, firms put technical experts in charge of India projects. Are your technical experts negotiators? Are they cross cultural specialists? Do they understand International Market Entry?...
View ArticleMarketing to the US Market- International Business Advice
Here is s new twist. How should foreign firms market to the USA? What major differences might they see here? These are 4 thoughts for foreign firms to think about in the American Market: Time is...
View ArticleInternational Business Consulting- international ethics
How many times do we hear that in gloabl marketing our international business partners are unethical? “Unethical” is a term that should never be used in international business. Ethics are a suit of...
View ArticleInternational Business Advice – American Mistakes in International Marketing
A big mistake Americans make is they feel that: “if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people.” I always joke that you have a sales manager who...
View ArticleInternational Marketing Strategy- Mode of Entry
How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have...
View ArticleInternational Business – What Does it Cost to Enter a Market
This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we...
View ArticleInternational Business – 4 Threats in Market Entry
Here are 4 threats in international market entry Inferior planning Lack of knowledge about the US market. Inadequate marketing strategy Market niche not found. Lack of proper marketing campaigns....
View ArticleChoosing a Foreign Market – The Market Entry Toolkit
How do you select a foreign market correctly? Is there a way to “grade” a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively...
View ArticleInternational Market Entry- Choosing a Market Abroad
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when...
View ArticleMarketing Into the USA – Market Entry Partners
http://marketentrypartners.com This site on marketing to the USA is now revamped! It helps overseas firms learn about how to enter the US market and what mistakes to avoid. Visitors to the site will...
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